Yahoo! JAPAN Promotional Ads

Yahoo! JAPAN Promotional Ads Help

First Setting for Tracking App Install (Conversion)

This page describes the tracking app install (conversion) on websites in ad styles “Text ads”, “Display ads” and “Template ads”. For the conversion tracking of “Video ads”, see the following help page.
Conversion Analytics with Video Ads

See the following help topic for ad style.
Ad style

With Yahoo! JAPAN Display Ad Network (YDN), Mobile App install (conversion) tracking function can be used.

  1. Install the tracking tool on Tracking tools which support Conversion Tracking of App Install and required parameters
  2. Set conversion tracking on Campaign Management Tool

Please refer the following pages for the details of Mobile App install tracking.

How Mobile App install are tracked
Tracking tools which support Conversion Tracking of App Install and required parameters
How to set up the tracking on Campaign Management Tool

How Mobile App install are tracked

App Installation
*What is SDK?:
It is a package of program needed to develop the software.

Mobile App install are tracked when the App is first launched.

Tracking tools which support Conversion Tracking of App Install and required parameters

Supplier Tool name Required parameter
ADjust Co.,Ltd.

* For iOS
install_callback={installCallback}, idfa={ifa}

* For Android
install_callback={installCallback}, gps_adid={ifa}

AppsFlyer AppsFlyer

* For iOS
clickid={ci}, idfa={ifa}

* For Android
clickid={ci}, advertising_id={ifa}

Adways Inc.
Party Track

* For iOS
yjci={ci}, idfa={ifa}

* For Android
yjci={ci}, advid={ifa}

CyberZ, Inc.
Force Operation X suid={ci}、adid={ifa}
Metaps Links, Inc.
Metaps Analytics click_id={ci}、device_id={ifaSha1}
Singular Singular Contact tool supplier
TUNE, Inc. TUNE Marketing Console

* For iOS
ref_id={ci}, ios_ifa_sha1={ifaSha1}

* For Android
ref_id={ci}, google_aid_sha1={ifaSha1}

Yahoo! JAPAN
Yahoo! MOBILE INSIGHT ifa={ifa}, cid={ci}

Common parameters for all tools

Parameters for Cash Busting

*Ask your vendor whether this parameter is necessary, and how to place it.


*Description other than above, such as_'XXX=[timestamp]' is invalid.

*As of February 2019.
*Tools that can connect to measurement data and parameters that can be used may change without prior notice.
  • Set the ad's 'Viewing Beacon URL (paid)' issued by your tool supplier. Please check that required parameters indicated above is included. If it is not included, include the parameter to the URL.
    Learn more about Create Ads to Promote Mobile App.
  • There are tools that allow parameters other than the ones indicated above. For details contact your tool supplier.
  • Yahoo! JAPAN does not support specification and settings, such as setups and issuing, of tools that can count app install. Please contact your tool supplier.

How to set up the tracking on Campaign Management Tool

  1. Click the [YDN] tab of the Campaign Management Tool.
  2. Click the arrow in the [Tool] tab and then click [Acquire Conversion Tag] in the pull-down menu that appears.
    Or click the [Tool] tab and then click [Acquire Conversion Tag] in the “Tool List” page.
  3. Click the [Create Conversion Tag] button on the “Conversion Analytics” page.
  4. Enter the followings.
    Item Description
    Conversion Name Auto generated conversion name will be shown, but it can be changed.
    Enter the name based on the purpose of the tracking or conditions of the tag to be easily identified.
    Same conversion name cannot be used in an account.
    Conversion Type When tracking conversion on the website, select "Web".
    To track conversion on your website, you need to select the option type "Web".
    For the conversion tracking on the website, refer the following page.
    How to Set Conversion Tag
    Objective of Conversion Tracking _“Other” is the default setting. This cannot be changed.
    App OS Select App OS to track install from the following. It should be same OS set for Mobile App Campaign.
    App ID/Package name Enter App ID/Package name to track install. It should be same name set for Mobile App Campaign.
    ・For iOS: App ID
    ・For Android: Package Name
    Tracking Period Specify the tracking period (number of days starting the ad click to the conversion) from 7 to 90 days with single byte numbers.
    The actual tracking period may be different due to the specification of third tool you are using.
    Counting type Select the options ‘One per click’ or ‘Many per click’. Unique conversions can be obtained by selecting “One per click” : excludes the conversions by the same user after the first conversion.
    Conversion count You can select different counting method for each conversion action, using the tracked conversion for Conversion Optimization or not.
    -Include: Use the tracked number of conversions for optimization.
    -Exclude: Do not use the tracked number of conversion for optimization.
    When you choose the ‘Exclude’ option, the tracked conversion is counted up to the item ‘All Conv.’ (all conversions) for campaign and other components, however it is not counted as the number of ‘Conversions’.
    Conversion Optimization
    Value per Conversion It is set “0”as fixed amount. It cannot be changed.
  5. Click the [Save] button.

When using video ads, the item “Counting Period (video view)” is displayed on the step 4 above.
See the following help page to learn how to set this item and conversion tracking of video ads.
Conversion Analytics with Video Ads