Yahoo! JAPAN Promotional Ads

Yahoo! JAPAN Promotional Ads Help

What is Ad

The ads are displayed when they are judged to have high relevance to the keywords searched for on the search site of Yahoo! JAPAN or other traffic sources.

Tips
The display of an ad does not incur any charge. There is no charge until the ad is clicked on.

This topic describes following contents related to ads:

Elements of ad
Ad available for delivery
Difference between the required Ad contents by Campaign Type and URL format
How to create ads

Elements of ad

"Ad" has following elements.

item description
Title The title of the ad that is displayed in search results.
Description The text of ad creative displayed in search results.
Display URL The URL that is displayed together with the title and description as part of the ad that accompanies search results.
Landing Page URL The URL set as the Web page to display when the ad is clicked on.
Smartphone Landing Page URL The URL set as the page for smartphone to display when the ad is clicked on user's smartphone.
*However it is not required in case when there is no page specifically for smartphone device, or the page support both of PC and smartphone devices.
Label of Download site

Common label of App download site ('App Store' or 'Google Play')

Tips
  • The displayed label varies by OS type on the delivered device.
    - For AndroidOS device: "Download from Google Play"
    - For iOS device: "Download from App Store"
  • This label is seen only for the case of Mobile App Download ad , and in the case of ad display on the results on Yahoo! JAPAN main search.
Tips
For advertising effectiveness measurement, you can make settings of Tracking URL, Custom Parameter, etc. Please learn the details on the following help topic.
Tracking Information (Tracking URL and Custom Parameter)

 

Ad available for delivery

Ad available for delivery varies by 'Campaign Type' set on the setting of campaigns.

type description
Standard
campaign

Creating ads which will be displayed for PC / Smartphone / Tablet. The format type of Standard Campaign is "Extended Text Ad".

Note
The ad format "Advanced URL" has been sunset on March 8, 2017. Please use "Extended Text Ad" for your campaign from now on.

*See Sample ads

Dynamic Ads for Search
campaign

You can create Dynamic Ads for Search. It automatically generates the title of the ads for the keywords that are related to the website to be promoted. You can expect more visitors to your website by using Dynamic Ads for Search because in addition to the keywords you had added, it delivers ads for the keywords that are highly related to the specified URL. 'Ad Type' in the list of ads on the Campaign Management Tool will be displayed as 'Dynamic Ads for Search'.
Check following help topics for more about Dynamic Ads for Search.
What is Dynamic Ads for Search

*See Sample ads

Mobile App
Download
campaign

Creating ads which will be displayed for the promotion purpose of App for Smartphone / Tablet. It will enable you to make the promotion effective by delivery for App OS.

Tips
If you make settings of 'OS' on creating Mobile App Download campaign, your ad of the app for iPhone/iPad can be delivered to iOS devices, and the ad  for Android app can be delivered to AndroidOS devices.
Note
When the volume of app component exceeds a certain level, your ad may be delivered to users only with Wi-Fi network environment.

*See Sample ads

See also the following help topic to learn about Campaign type in detail.
Campaign Type

 

Difference between the required Ad contents by Campaign Type and URL format

Required items and length vary by 'Campaign Type' set for the campaign level.
Make sure the details in the following table.

■Standard Campaign
Currently available ad format is "Extended Text Ad" when you create an ad.
*Note that the former format "Advanced URL" has been sunset on March 8, 2017.

  Extended Text Ad format
length counting
Title up to 30x2
(60 chars)
Count as
'2 chars' both
for
full-width char/
half-width Kana,
count as
'1 char' for
half-width
alpha numeric
Description up to 80 chars
Display URL This item will be automatically generated with the part of "xxx.jp" or "xxxx.com" etc.,
entered for Landing Page URL. You do not need to enter specifically.
example:
When your Landing Page URL is "http://www.example.co.jp", the display URL "example.co.jp"
will be generated and the URL "example.co.jp" will appear as display URL on ad delivery.
Display URL's
directory1&2
Up to 15 half-width characters for each directory*When you make setting of additional
directory to the automatically generated Display URL.
example:
When your Landing Page URL is "http://www.example.co.jp" and with directory1 is
"shopping", and with directory2 is "mensfashion", the display URL "example.co.jp"
will be generated and the URL "example.co.jp/shopping/mensfashion" will appear
as display URL on ad delivery.
Count as
'2 chars' both
for
full-width char/
half-width Kana,
count as
'1 char' for
half-width
alpha numeric
Landing Page URL up to 1024 bytes
*Japanese URL available
Count as
'1 byte' for
half-width,
count as
'3 bytes' for
full-width char
Smartphone
Landing Page URL

■Dynamic Ads for Search campaign

  Extended Text Ad format
length counting
Title Not needed: title will be automatically generated based on the 'Page URL' (title and contents of the website) that had added on page feed for the campaign.
Description up to 80 chars Counts one for half-width alpha numeric / two for full-width alpha numeric
Display URL Not needed: display URL will be automatically generated based on the landing page URL automatically set.
Landing Page URL Not needed: landing page URL will be automatically set from the 'Page URL' set on the page feed for the campaign.
Smartphone Landing Page URL Not needed: URL for smartphone will be automatically set based on the 'Page URL'.


■Mobile App Download campaign

  length counting
Title up to
25 chars
Count as
'1 byet' for
half-width,
count as
'3 bytes' for
full-width char
Description up to
35×2
(70 chars)
*When displayed as ad, 2 lines combined to
1 line
Display URL

Not needed: display URL will be automatically set for each OS type.

  • For Android OS devices:
    "play.google.com/store"
  • For iOS devices:
    "itunes.apple.com"
Landing
Page
URL
URL of the Download page will be generated with OS and appID/package
name entered for campaign creation. You don't need to specify for each ad.•For Android OS device:
You can add a parameter on Destination URL, which is used for tracking
by analysis tool.
The total length of URL with added parameter is up to 1024 chars.
Counting '1 byte' for half-width, '3 bytes' for full-width char.
Japanese URL is supported.
sample URL:
https://play.google.com/store/
apps/details?id=#########&
–Generated Destination URL will have the symbol '& (half-width, ampersand)'
at the end.
–If you don't use analysis tool, parameter is not required. Please contact to
your tool provider and confirm the parameter details as necessary,• For iOS device:
You can edit the generated Destination URL. When you edit Destination URL,
you need to put the URL which leads to app download page, up to 1024 chars.
Counting '1 byte' for half-width, '3 bytes' for full-width char.
Japanese URL is supported.
sample URL:
https://itunes.apple.com/jp/app/
id#########

 

Tips
Learn more details of available character symbols and also available number of characters for each item on the following Insertion Rules/Guideline pages.
Ad Insertion Rules(PC/Smartphone/Tablet-type Devices)
Sponsored Search Ad Specifications for App Download Ads

How to create ads

Learn about how to create ads with the following help topics.
Create your Ad (for PCs, Smartphones and Tablets)  
Create Ads (Dynamic Ads for Search)
Create your Ad (for App Download Ads)

Note
Editing existing ads (title, description, URL) is not available.
If you edit after created, create a new ad. And also we will recommend you to delete unnecessary ads or turn off its display setting.
See the following help topics to learn about delete ads, and how to change display setting.
Delete an ad
Change Ad Display Settings On or Off
Tips
It may take about 24 hours to start ad delivery of Mobile App Download ad, after editorial review completed. We will recommend you early starting.

 

Sample ads for PC / smartphone / tablet / Dynamic Ads for Search [Back to 'Ad available for delivery']

*Images show as sample. It may be different from the actual information displayed.

< in Advanced URL format > *Already sunset on March 8, 2017.
008366_3_1.jpg
< in Extended Text Ad format >

 

Sample of Mobile App Download ads  [Back to 'Ad available for delivery']

*Images show as sample. It may be different from the actual information displayed.

< for iOS device >
iOS
< for AndroidOS device >
Android