Yahoo! JAPAN Promotional Ads

Yahoo! JAPAN Promotional Ads Help

Tracking Parameters

You can direct users to your website with the Tracking Parameters on your Landing Page URL or Tracking URL. Since it can be enabled separately from the Custom Parameter, you will be able to use the tracking feature in multiple purposes.
See setting details of each parameters below.

Note
Tracking Parameters can be used only for primary usage of measurement purpose in your company. Secondary usage such as to provide, transfer and sell the given data is not allowed.


{lpurl}

Your Landing Page URL will be automatically inserted to the part you specify on the Tracking URL.
When you enable the Tracking URL for your Account or Campaign, Ad Group, you need to put "{lpurl}".
And putting the symbol "?" after the "{lpurl}" is strongly recommended. If you put the "?" symbol, the system may automatically replace with the ampersand symbol "&" or any other appropriate string.
See the following examples for each cases.

case item {lpurl} is set at the beginning of Tracking URL {lpurl} is set except at the beginning of Tracking URL
 “?” is NOT included in Landing Page URL Landing Page URL http://example.com/
Tracking URL {lpurl}?param=xxx http://rd.example.com/?lp={lpurl}%3F&param=xxx
URL displayed after the ad is clicked http://example.com/?param=xxx http://rd.example.com/?lp=http://www.example.com/%3F&param=xxx
“?” is included in Landing Page URL Landing Page URL http://example.com/?
Tracking URL {lpurl}?param=xxx http://rd.example.com/?lp={lpurl}%3F&param=xxx
URL displayed after the ad is clicked http://example.com?&param=xxx http://rd.example.com/?lp=http://www.example.com/%3F%26&param=xxx
When encoding of Landing Page URL is needed, following tracking parameters can be used.
Parameter Overview URL format sample

lpurl+2

For the case when 2 times encoding of symbols (?, =, “, #, \t, ‘,) and a blank space are needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
http://www.yahoo.co.jp/?lp={lpurl+2}
- URL after ad click:
http://www.yahoo.co.jp/?lp=http://www.yahoo.co.jp/%253Fparam%253D1

lpurl+3

For the case when 3 times encoding of symbols (?, =, “, #, \t, ‘,) and a blank space are needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
http://www.yahoo.co.jp/?lp={lpurl+3}
- URL after ad click:
http://www.yahoo.co.jp/?lp=http://www.yahoo.co.jp/%25253Fparam%25253D1

unescapedlpurl

For the case no encoding is needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
{unescapedlpurl}&param2=2
- URL after ad click:
http://www.yahoo.co.jp/?param=1&param2=2

escapedlpurl

For the case when encoding of symbols (:, /, ?, =, %,) is needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
http://www.yahoo.co.jp/?lp={escapedlpurl}
- URL after ad click:
http://www.yahoo.co.jp/?lp=http:%3A%2F%2Fwww.yahoo.co.jp%2F%3Fparam%3D1

escapedlpurl+2

For the case when 2 times encoding of symbols (:, /, ?, =, %,) are needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
http://www.yahoo.co.jp/?lp={escapedlpurl+2}
- URL after ad click:
http://www.yahoo.co.jp/?lp=http:%253A%252F%252Fwww.yahoo.co.jp%252F%253Fparam%253D1

escapedlpurl+3

For the case when 3 times encoding of symbols (:, /, ?, =, %,) are needed on Tracking URL which includes "lpurl" (Landing Page URL).

- Landing Page URL:
http://www.yahoo.co.jp/?param=1
- Tracking URL:
http://www.yahoo.co.jp/?lp={escapedlpurl+3}
- URL after ad click:
http://www.yahoo.co.jp/?lp=http:%25253A%25252F%25252Fwww.yahoo.co.jp%25252F%25253Fparam%2525

{ifmobile: any value}:

Any value can be appended to the URL when ads are clicked from Smartphone, if you enable this parameter. It will allow you to convert it to Smartphone URL and to add parameters.

{ifnotmobile: any value} :

Any value can be appended to the URL when ads are clicked from PC/Tablet, if you enable this parameter. It will allow you to convert it to PC/Tablet URL and to add parameters.

Ex1) {ifmobile:} case
Case sample 1

Ex2) Combination of parameters
Case sample 2

Available data items for setting

'ifmobile' and 'ifnotmobile' are available for setting of Landing Page URL, Tracking URL and Custom Parameters. However they are not available for Smartphone Landing Page URL.

 

Available URL formats for creating ads

Please check the available URLs for Tracking Parameters in detail below.

URL sample Available? Descriptions
http://{ifmobile:m.}xxxxx.co.jp Yes Works for pages both of PC/Tablet and Smartphone.
http://{ifmobile:m}.xxxxx.co.jp No Does not work for PC/Tablet page since the "." (dot) is out of parameter setting
http://{ifnotmobile:www.}{ifmobile:m.}xxxxx.co.jp Yes Works for pages both of PC/Tablet and Smartphone.
http://{ifmobile:m.xxxxx.co.jp} No Will be rejected since only parameter of "ifmobile" or "ifnotmobile" places after 'http://'
http://{ifmobile:m.xxxxx.co.jp}{ifnotmobile:yyyyy.co.jp} No Will be rejected since the domain of URL does not match.(*1)
{ifnotmobile:http://www.xxxxx.co.jp} No Will be rejected since only the parameter for URL without "http://"
http://www.{ifmobile:xxxxx}{ifnotmobile:yyyyy}.co.jp No Will be rejected since the domain of URL does not match.(*1)
http://xxxxx.co.jp/?o={ifmobile:00000} Yes The parameter can be at the end of URL for tracking
Note
(*1)
Using these URL formats for "Extended Text Ad" will be out of Editorial Guideline's scope even if 'the domain of URL does not match'. Please refer and learn about more details on the Guideline.
Advertisement Editorial Guidelines